Singer-songwriter and rapper Example has signed a deal with Mercury/Universal Records in the US.
BRIT-nominated track Changed the Way You Kiss Me was the second biggest UK single from a male artist last year, selling over half a million copies and the release of this caught the attention of US label bosses.
Billboard recently described Example as “a new contender for the throne of hottest British rapper in the world” and Mercury US comes with the intention to break him Stateside.
Example said: “I'm pleased to have signed to a major label like Mercury/Universal in the US. It was important to me to sign with someone who understands not only my ambitions but also the way I work. I want to do it on my own terms, I enjoy a good challenge and can’t wait to get started.”
President of Mercury Records US David Massey said: “Everyone here is very excited to be working with Example, a world class songwriter and performer who is now a leading force in the live arena . A true modern day rock star who is at the forefront of the new wave of exciting electronic music exploding here in the US.”
David Dollimore, managing director of Example's UK label, Ministry of Sound, said: “It's important for us to see commitment and passion from labels we partner with, David Massey and his team certainly showed that.”
“The US market is primed for an electronic artist like Example, he is the real deal, a rockstar making hit songs and exciting, cutting edge dance music. He is the only artist making dance tunes with huge choruses, think a hybrid between Skrillex and Coldplay.”
Example is currently in the studio working on his new album. He will be embarking on a European tour in February and a 10 date UK arena tour in April.
I'm so happy for Example, he's coming for the US 
I hope they release this as the first single 
