Im talking about money, business deals and how they market their image.
Madonna has had huge grossing tours lately, succesful branching in gyms and clothes and now she is going for perfumes, and I think we would all agree marketing has been a huge thing element through her music career.
Britney, wether she does her own business deals or not, has successful perfumes, high grossing tours and maintains, even through her flaws, the image of the pop princess, she is a household name, anything associated with her name sells.
Jennifer Lopez amassed huge sponsorships last year, plus her lucrative American Idol gigs, while maintaining a strong presence in the music industry with OTF.
Lady Gaga has become a fashion influence, fashion designers kill for her to wear their clothes, and I think we can also agree she is the most marketing saavy artist to ever come after Madonna in terms of her music career.
Lily has tried to branch into clothes leveraging on her fashionista image.
Christina expanded her brand into Movies with Burlesque and has been able to rebound after Bionic with the Voice gig and, as a result, will most probably have a successful comeback in the music industry.
