It's not even rocket science, is it? The blood is clearly a tie in with the last scene in the Born To Die video. And she couldn't be more removed from Gaga in style, voice, songwriting etc etc. The only things they have in common is they are female, with the same record label and both have a 'showbiz' name.
Dont think it was necessary. What does it symbolize, an editorial "bloody good" reference? um no
