When popularity and content are lacking...like 50 Cent...his last effort sold nothing and it was terrible in quality...if you have neither of those then you're just doing it for nothing...look at Snoop, Jay-Z, Andre 3000 and a few others...Snoop can say he still is selling some and having hits, Jay-Z has hit songs, albums and respected material...and 3 stacks is a monster still

Most pop isn't either, but you're still bopping to it.

Basically.

This would be epic

When they run out of material and start recycling their old stuff... so probably about now for every rapper since the nineties...

I forgot all about this.

As long as Em, Jay, and Ye don't do it, it's all ok.