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Celeb News: Lana Del Rey, Frank Ocean & more make MTV's Artist to Watch
Member Since: 6/10/2010
Posts: 18,057
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Lana Del Rey, Frank Ocean & more make MTV's Artist to Watch
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Dev, Lana Del Rey, Frank Ocean + More Selected by MTV as "Artists to Watch"
Dev, Lana Del Rey, Frank Ocean + More Selected by MTV as "Artists to Watch" - These artists will be game changers in 2012
MTV revealed the names of 11 emerging artists selected for its second annual "Artists to Watch" list. The artists selected span multiple genres, including pop, hip-hop, rock, folk and EDM. This year's list will be featured across MTV's multiple channels and screens including MTV, MTV2 and MTV.com as part of a yearlong campaign.
MTV's Artists to Watch in 2012 are Alabama Shakes, A$AP Rocky, Avicii, Lana Del Rey, Dev, Electric Guest, Fun., Kendrick Lamar, Frank Ocean, Walk the Moon and Wallpaper.
"This yearlong initiative underscores our commitment to connecting emerging artists with MTV's audience of passionate music fans," said Amy Doyle, executive vice president of music and talent programming strategy. "We know today's music fans are presented with limitless choices and they're looking for guides to help them find new music. We're excited to shine the MTV spotlight on these artists and to introduce them to fans that might not have discovered them yet."
The Artists to Watch in 2012 campaign will span MTV's multiple channels and screens and officially kick off on Jan. 1. During the first two weeks of the year, the artists will be showcased as part of MTV's weekly on-air franchise PUSH (Play Until Someone Hears), which features music videos, live performances and interviews, and runs interstitially between programming throughout the day. Music videos from the Artists to Watch in 2012 will be showcased as video playlists that will run during MTV's AMTV, MTV2's AMTV2, mtvU and MTV Hits, as well as MTV's 10 on Top's "One to Watch" feature. In addition, the first episode of MTV2's 120 Minutes with Matt Pinfield debuting on Jan. 6 will focus on these artists. Throughout the year, each artist will also have a PUSH week dedicated to them exclusively.
MTV first introduced the Artist to Watch campaign in 2011. The list included Wiz Khalifa, Miguel, Graffiti 6 and Tinie Temphah.
Looks like MTV is onto something, since those artists impacted 2011 heavily, and there are some hot acts (Frank Ocean, Lana Del Ray, Dev) on that 2012 list.
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http://www.artistdirect.com/entertai...-watch/9832909
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Member Since: 7/9/2010
Posts: 28,061
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Lana will slay 2012, mark my words.
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Banned
Member Since: 6/25/2011
Posts: 37,192
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Dev, Lana, Fun., and Frank! 
The Weeknd is the most obvious snub here, though I guess you could argue he's already being watched.
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Member Since: 5/13/2010
Posts: 6,489
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We'll watch Lana, for sure
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Member Since: 12/9/2007
Posts: 9,007
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A$AP Rocky is about to blow up. I'm read for him and Lana to own 2012
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Member Since: 9/7/2010
Posts: 28,471
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Lana Del Rey, Frank Ocean MTV "Artists to Watch"
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Tell me something I don't know,dear MTV.
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Member Since: 8/4/2010
Posts: 4,324
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Frank & Lana, 2012 is their year.
Shame The Weeknd isn't on there though, an obvious contender.
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Member Since: 1/8/2011
Posts: 27,650
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Frank 
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Member Since: 7/15/2010
Posts: 3,610
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Dev + Frank Ocean have already made somewhat of an impact this year..
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Member Since: 4/3/2011
Posts: 7,281
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Avicii 
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Member Since: 8/16/2010
Posts: 19,703
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Avicii 
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Member Since: 8/22/2011
Posts: 3,888
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Lana Del Rey & Frank Ocean will be huge next year 
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Member Since: 10/4/2010
Posts: 5,607
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Lana isn't going to have a single hit song. Idk what you girls are trying to say  Her album will probably do well though.
Dev already shat on the game 
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Member Since: 10/15/2011
Posts: 1,877
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Quote:
Originally posted by Jameson Teqkilla
Dev, Lana, Fun., and Frank!
The Weeknd is the most obvious snub here, though I guess you could argue he's already being watched. |
Such a flawless 2012 lineup.
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Banned
Member Since: 10/1/2011
Posts: 15,669
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TBH Frank is a genius and he's only getting started.
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Member Since: 11/8/2011
Posts: 4,943
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MTV told no lies 
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ATRL Contributor
Member Since: 12/7/2008
Posts: 87,284
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Lana 
Where's Azealia Banks?
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Member Since: 9/7/2011
Posts: 7,766
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Most of those predictions are very obvious. Theyve made a splash already. Try harder MTV and tell us something we dont know.
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Member Since: 6/7/2011
Posts: 22,128
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Only Dev and Frank will make it in 2012.
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ATRL Contributor
Member Since: 12/7/2008
Posts: 87,284
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LOL ATRL had better updates than MTV Late...
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