Dutch retail chain Hema has started a campaign for its newest ‘mega push-up bra’. And in a somewhat unusual move, the chain has signed male top model Andrej Pejic (20) for the job.
Hema’s statement reads, ‘It's not just women who will gain two cup sizes with this push-up bra - even a man can get some cleavage using this support system.’
It’s not the first time that Pejic is being used in a female-oriented campaign. He stands out because of his androgynous looks and has been modeling men’s as well as women’s fashion. He has, for instance, already done runway shows for Jean Paul Gaultier (in a wedding dress) and Marc Jacobs. Certainly not the least significant of names in the fashion industry.
Pejic is a rising star and is adored by the fashion world. He is the main figurehead of the new generation of androgynous models who can pass for both genders. In January 2011, Pejic was listed at the 16th place in a list of top 50 male models by models.com; in March of that year he had risen to 11th place.
Hema is the first Dutch company to collaborate with the top model.
To model a bra you need boobs, he is gorgeous and all that but this is just too stupid to think about. They are obviously trying to sell through controversy, no, this does nothing for the actual bra it's obvious he is boobless.
To model a bra you need boobs, he is gorgeous and all that but this is just too stupid to think about. They are obviously trying to sell through controversy, no, this does nothing for the actual bra it's obvious he is boobless.
Why so narrow minded, sis?
Not only girls wear bra's.
Quote:
Originally posted by Bea.
No. You still need to have something to push up. You can't make air look like boobs, what he needs to advertise is chicken fillets.
Indeed.
Boys/ flat chested girls can stuff this bra up with anything.
I was actually shocked it was HEMA's campaign since they are usually so generic/ basic with their campaigns & things they sell.
A bras main target audience is always women with boobs, so it is still stupid. I'm not saying some men don't wear bras but they still can't just wear a push up bra. The model is doing nothing for the product, he obviously has nothing going on and I guarantee you he is wearing chicken fillets so that would be a much more logical thing to hire him for.
Chicken fillets so good even a boy can have boobs. I think this is stupid and they are obviously using him for controversy rather than because he is the best model for the job which if he wasn't getting paid he would probably find offensive. I'd never buy a bra that looks that ****, it isn't doing anything, the general public won't know he is a man, look at the ad and go...that isn't doing much for her at all...I'll buy a different bra.
While most lingerie brands would usually pick a buxom lady to model their latest underwear collections, Dutch department store Hema have opted for a more unconventional choice.
Male model Andrej Pejic fronts the campaign for the ‘Mega Push-Up Bra’ from Hema that promises to ‘add two cup sizes’.
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