There's a myth that has been around for too long here.
Record labels can't buy a banner on iTunes. It is the iTunes editorial team that decides which song, or which album, should be featured on the home page.
However, if a Record label gives exclusive content to iTunes when an album is released, it has a better chance of getting better.
"Music featured on the iTunes Store: When your content is available on the iTunes Store, the iTunes editorial staff may feature your title.* Before its scheduled release, ask your label or distributor to send a listening copy to the iTunes editorial staff at the following address: ...
The editorial staff may feature a title in several ways:
On the appropriate genre page
As a free Single of the Week
As the appropriate genre’s Free Discovery Download
In a weekly New on iTunes email or genre email
On a weekly New on iTunes podcast
In iTunes Essentials"
That makes sense. If MTN was released to iTunes exclusively for the first 24 hours then she would certainly have a banner. But music videos don't normally receive banners on the front page unless they go with a discount or something.
There's a myth that has been around for too long here.
Record labels can't buy a banner on iTunes. It is the iTunes editorial team that decides which song, or which album, should be featured on the home page.
However, if a Record label gives exclusive content to iTunes when an album is released, it has a better chance of getting featured.
"Music featured on the iTunes Store: When your content is available on the iTunes Store, the iTunes editorial staff may feature your title.* Before its scheduled release, ask your label or distributor to send a listening copy to the iTunes editorial staff at the following address: ...
* Editorial placement is solely at the discretion of the iTunes editorial staff and is not guaranteed."
Banners are paid advertisements. Editorial placement includes:
Quote:
On the appropriate genre page
As a free Single of the Week
As the appropriate genre’s Free Discovery Download
In a weekly New on iTunes email or genre email
On a weekly New on iTunes podcast
In iTunes Essentials
There's a myth that has been around for too long here.
Record labels can't buy a banner on iTunes. It is the iTunes editorial team that decides which song, or which album, should be featured on the home page.
However, if a Record label gives exclusive content to iTunes when an album is released, it has a better chance of getting featured.
"Music featured on the iTunes Store: When your content is available on the iTunes Store, the iTunes editorial staff may feature your title.* Before its scheduled release, ask your label or distributor to send a listening copy to the iTunes editorial staff at the following address: ...
The editorial staff may feature a title in several ways:
On the appropriate genre page
As a free Single of the Week
As the appropriate genre’s Free Discovery Download
In a weekly New on iTunes email or genre email
On a weekly New on iTunes podcast
In iTunes Essentials"
You are right about them trying to bully artists into giving them exclusive content, though. Banners are the result of record labels dealing directly with Apple, providing all sorts of compensation.
37 here we come LOL
