Music News: MTV in talks to license VEVO videos

Dust2

http://news.cnet.com/8301-31001_3-57...e-vevo-videos/

Quote:

MTV, the cable TV service that was once synonymous with music videos, may soon end a feud with Vevo, the Web music video company supported by three of the top four record companies.

Sources close to the negotiations told CNET today that the two companies are in talks on a deal that would give MTV's online properties access to Vevo's music videos and the two sides are nearing a final agreement. Music videos are some of the most watched content online.
Vevo's content comes from Universal Music Group, EMI, and Sony Music Entertainment.

Last year, Universal Music, the label behind such artists as U2 and Lady Gaga, declined to renew its licensing deal with MTV after negotiations broke down.

Universal Music owns a stake in Vevo, along with Sony Music and Abu Dhabi Media, so it was only natural that the video service didn't sign with MTV either. According to sources, one of the sticking points back then was that MTV didn't want to use Vevo's video player.

The break between the two companies triggered a public-relations war. Vevo and MTV began trying to one-up each other each month as to which service was seeing the most traffic.
In the early 1980s, MTV became a cultural force by airing music videos on cable TV. But the company veered away from music videos, and YouTube breathed fresh life into the genre starting in 2005. Some of most popular clips on YouTube, which hosts Vevo's content on its site, are music videos.

The New York Post reported last week that Vevo and YouTube are in talks to renegotiate their licensing agreement.

MTV, which has had to take a backseat to YouTube when it comes to music videos, distributes for Warner Music Group, the only top label that didn't join Vevo.

VEVO is owned 45% by Universal Music Group, 45% by Sony Music Group and 10% by Abu Dhabi Media.

I guess MTV blinked first. Without music from Universal and Sony, MTV.com would lose a lot of traffic.

jomarr

Yes. THEN TAKE AWAY MUSIC FROM VEVO!! Everything MTV touches turns into stone.

jayyyxtee

MTV's made their footprint in the music industry by actually playing music. Since now all they want to show is pregnant minors and drunk antics of guidos at clubs their say in anything relating to music is irrelevant to me.
Vevo stay away from MTV

TRF.

hummmm, so, Universal Music artist's videos will be played again on MTV?

ifyouseekLEM

That would be a smart move for MTV. I can totally see it.

That way, MTV's music stuff could remain relevant on the internet (which killed MTV's music programming on TV) -- while still catering to the non-music programming on TV.

Dust2

Quote:

Originally posted by jomarr

Yes. THEN TAKE AWAY MUSIC FROM VEVO!! Everything MTV touches turns into stone.

]

MTV can't take music away from VEVO.

MTV would be a syndicator like Youtube/Last.fm, mp3.com etc...

http://www.vevo.com/About

VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv and Univision. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform’s reach around the globe.

MTV.com would be another Last.fm, MP3.com, AOL, BET, CBS, Fuse.tv and Univision that would use VEVO.

J-esper

Quote:

Originally posted by jayyyxtee

MTV's made their footprint in the music industry by actually playing music. Since now all they want to show is pregnant minors and drunk antics of guidos at clubs their say in anything relating to music is irrelevant to me.
Vevo stay away from MTV

I have to agree

jomarr

Quote:

Originally posted by Dust2

MTV can't take music away from VEVO.

MTV would be a syndicator like Youtube/Last.fm, mp3.com etc...

http://www.vevo.com/About

VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv and Univision. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform’s reach around the globe.

I was actually kidding.

I said that because they're **** now and would only have shows that would make them $$$

Dust2

Who go to mtv.com nowaday to watch Music Videos?

Most just go to youtube.com

Anyway, I think Warner Music Group will join VEVO (maybe within 2 years).

Porygon2z

Quote:

Originally posted by Dust2

Who go to mtv.com nowaday to watch Music Videos?

Most just go to youtube.com

Anyway, I think Warner Music Group will join VEVO (maybe within 2 years).

this!

B2R4D

I would actually love for VEVO to have a TV channel on cable dedicated to music videos or music related programming.

Dust2

Quote:

Originally posted by B2R4D

I would actually love for VEVO to have a TV channel on cable dedicated to music videos or music related programming.

They are looking into it.

A cable channel would get 1) advertisement revenue and 2) subscription revenue

VEVO TV Channel: Music 24 hours a day

MusicTalker

nonononononononononononononononononononononononono nonononononononononononononononononononononononono nonononononononononononononononononononononononono nonononononononononono

Beatfreak

Quote:

Originally posted by Dust2

They are looking into it.

A cable channel would get 1) advertisement revenue and 2) subscription revenue

VEVO TV Channel: Music 24 hours a day

I want this. But the key thing is: REGULAR CABLE. Not here for Channel 394 ****.

caleb

I hate that Vevo and MTV are not available in my country