Opposite fierce competition on the evening, including a high rated down-to-the-wire “Sunday Night Football” contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted[/B] CBS, the “2011 American Music Awards” made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m.among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 – 8:00-10:00 p.m. average). In addition, ABC’s “AMA” broadcastwon its 3-hour time period over “Sunday Night Football” to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54),Teens 12-17 and Kids 2-11.
The “American Music Awards” was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience(4.3/10). In fact, the “AMAs” grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). In fact the “American Music Awards” posted its highest Teen 12-17 number in 7 years – since 2004.
Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the “2011 AMAs” among Total Viewers and Adults 18-49. In fact the show generated ABC’s top Adult 18-49 number in the time period with entertainment programming in 9 months - since the “Academy Awards” on 2/27/11.
An estimated 32.0 million viewers watched at least some portion of the “2011 American Music Awards” on ABC during its 3-hour broadcast – unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.
Who cares when the amount of viewers still increased? Were not talking about last years hun, and yes, it is really better, considering they had more viewers.
Who cares when the amount of viewers still increased? Were not talking about last years hun, and yes, it is really better, considering they had more viewers.
It's nothing compared to the EMA's, but then again an entire continent watches that.
