Taylor Swift may have won big on last night’s American Music Awards, but ABC can’t say the same.
The 39th annual AMAs delivered 12 million viewers and a 4.3 adults 18-49 ratings, steady with last year, but tying the show’s all-time ratings low. The upside: The AMAs had its biggest teen audience in seven years.
Oops.
Last year it had very low ratings too. Seems like people aren't here for the AMAs anymore
Treat the Queen right, she will come back and give them ratings like these http://atrl.net/forums/showthread.php?t=160066
Not surprising at all, I'm sure next year they'll beg Gaga and Britney to show up and promise them awards to increase their ratings. Last night's AMA was a mess and forgettable.
AMAs Hit All-Time Ratings Low
Sunday night’s broadcast of the 2010 American Music Awards (AMAs) was the lowest-rated broadcast in the awards ceremony’s history, The Hollywood Reporter said Monday.
The broadcast, which featured live performances from Rihanna, Katy Perry, Miley Cyrus and the combined members of the Backstreet Boys and New Kids on the Block, among others, drew 11.6 million viewers and a 4.3 preliminary rating among adults 18 to 49.
It was the lowest-rated broadcast in AMA history, and a decline of 22 percent from last year’s viewer numbers.
ABC, which aired the AMAs, said the show’s ratings were up 12 percent among teenagers and up 19 percent among children age 2 to 11.
Teenage pop sensation Justin Bieber was the biggest winner in Sunday’s ceremony, taking home awards for breakthrough artist, favorite pop/rock artist, favorite album of the year for “My World 2.0,” and artist of the year. He was the youngest performer ever to win artist of the year at the AMAs.
Other winners included Taylor Swift for country female artist, Rihanna for soul/R&B artist, and Shakira for Latin music artist.
Fools should've watched, it was the most hilarious thing on TV last night.
