She has a lot of making up to do in the UK. Children in Need will inevitably push it somewhere in the top 10, then she should release the video a week later to give it another final boost.
This in turn would boost it on US iTunes (and WW) just in time for the promo.
The path to The Fame, her transformation from being the ambitious girl will brunette hair willing to do anything for fame, turning herself into some blonde MEGASTAR etc. "Building the brand".
Uhm. I don't know how you can make a stunning visual video about getting dropped by a record label
Well she was dropped by them and maybe then turned into Gaga. I'm sure it's not only about that, but more like the reason or cause why everything's in the video happening.