Clear Channel Announces Radio Premiere of Rihanna's Newest Single "You Da One" from Her Upcoming Album Talk That Talk
Talk That Talk Available Everywhere on November 21, 2011
NEW YORK, Nov 11, 2011 (BUSINESS WIRE) -- --More than 100 Stations Across America Launch Promotion Offering Listeners A Chance to Win All-Expense Paid Trip For Two to Rihanna's O2 Arena Show in London, England
Clear Channel Radio, the leading media company in America with a greater reach than any radio or television outlet, today announced that it will radio-premiere Rihanna's single "You Da One" from her upcoming Island Def Jam studio album Talk That Talk, which is set to release November 21, 2011. "You Da One," the second single from her latest album, launched at 8 a.m. this morning exclusively across more than 100 of Clear Channel's CHR (Contemporary Hit Radio) and Rhythmic CHR radio stations across the country.
Music fans can hear the song, which is her first collaboration with producer Dr. Luke, throughout the weekend on Clear Channel radio stations, on-demand beginning at 9:30 a.m. on station websites, and on iHeartRadio.com and the iHeartRadio mobile app, Clear Channel's free, industry-leading digital radio service that offers more than 800 broadcast radio and digital-only stations from 150 cities, plus the ability to create Custom Stations.
Clear Channel Radio also launched a promotion offering listeners the chance to win an all-expense paid trip for two to London to meet Rihanna and attend one of Rihanna's O2 Arena shows in December. To enter, fans can text iHeartRadio to 36500 today through Sunday. For more details, listeners can visit their station's website.
Rihanna made Billboard history last week, when her first single "We Found Love" from Talk That Talk became her 11th No. 1 hit on the Hot 100 and her 20th Top 10 hit. She has collected her 20 Hot 100 Top 10 singles faster than any other solo artist, in six years and four months, as reported by Billboard.com. Talk That Talk is the eagerly anticipated follow-up to worldwide, multi-platinum Loud, which was released November 2010 with global sales of nearly 5 million.
"Our Rihanna promotion captures the spirit of the New iHeartRadio perfectly -- the best of broadcast and custom radio all in one," said Tom Poleman, President of National Programming Platforms. "On-air, we're providing our listeners the world radio premiere and regular access to one of the most in-demand releases of the year. And digitally, we're super-serving fans who want a deeper Rihanna experience with her commercial-free Custom Station on iHeartRadio."
About Clear Channel Radio
With 238 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America. Clear Channel Radio serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. Clear Channel Radio is a division of CC Media Holdings, Inc. CCMO -5.35% , a leading global media and entertainment company. More information on the company can be found at
www.clearchannel.com and
www.ccmediaholdings.com .
Source:
http://www.marketwatch.com/story/cle...alk-2011-11-11
WOW.. massive marketing
