NIKE® is preparing to launch a huge print and broadcast campaign to run alongside the XX Olympic Winter Games 2006 in Turin. The song they have chosen to drive this campaign is JUMP from Madonna's 2005 Confessions On A Dancefloor album. Sources at NIKE® are quoted as being "very excited about the deal with Madonna and will be cross-promoting her world tour later this year."
Source: Madonnatribe

'Jump' is a great choice!
Should be cool.

Madonna is the best option out there

I adore "Jump"

The fact she's willing to work with a company such as Nike saddens me

Talk about wrecking your credibility

More like increasing your bank account! Sure she doesn't need to the money but hey!

cool. clever song for NIKE.