Member Since: 12/4/2010
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Target discusses '4' first-week sales
Read the whole thing. 
THR: When did talks begin in earnest with Beyonce’s camp about partnering for the release of 4?
Butcher: A few months ago. In some cases, talks begin years in advance, but this one came together relatively quickly comparatively… It's all a matter of when the key aspects of the album start to come into play -- is there going to be additional content, and how is the content? Is the music good? Once we have a full line of sight to all the assets on the table, it's easier for everybody -- the artist, manager, distributor, label and retailer -- to get together and talk about what that partnership looks like.
THR: So in a way, Target has an A&R role in deciding whether these extra tracks are good enough for an exclusive?
Butcher: With someone like Beyonce, it's kind of a no brainer. We know she makes great music and that if she has extra content, we want it. When we heard Beyoncé say that she saved some of her favorite tracks for the deluxe album, we knew there was something special there… Plus, her message of empowerment is something that really resonates with our guests.
THR: There have been reports of a shortage of discs in certain stores. What’s the story?
Butcher: Honestly, day one sales were fantastic for us, especially on the deluxe edition. Beyoncé fans came out in droves on Tuesday and sales have been very strong so we're reacting. Sony has been a great partner with us and they're getting us more product as fast as they possibly can.
THR: What does that tell you about potential first week sales?
Butcher: Her deluxe to national album percentage was higher than expected and higher than it has been in the past, so people are coming out to buy the deluxe which has been wonderful to see… We'll release sales data at the end of the week, but so far, the week has shaken out to be good. Our day 1 market share is in line with where we were hoping it would be and sales are off to a great start. We'll be meeting or exceeding our forecast for Beyoncé and she's doing better than she's done with her other albums for us. With the way it’s tracking, we couldn’t be happier.
http://www.hollywoodreporter.com/new...an-exec-207354
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