Quote:
Originally posted by Cap10Planet
I kinda new the video wouldn't be a big booster. It seems that Katy is the only artist to really have that big effect from her videos.
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I think it is more the timing behind LFN's video release than Katy her self... it is the whole 1st wave vs 2nd wave debate....
1st Wave: Release the video at the very start of a song's charting period (aka: LFN, S&M, CKB,) to get the public exposed to the song, and get radio updates started as well as the song within the Top 10 on iTunes
OR
2nd Wave: Wait for the song to be performing well on radio on iTunes and then release the video to give it an additional boost to regain sales and peak (aka: TTWE, HIAM, BTW, TEOG, RTW)
So course 1st wave videos have more of an effect- that is the entire point behind them- to get exposure for the song