I don't know if this is a big deal. It says there will be an accompanying "photo spread" for each song, so just because several of the photos leaked doesn't mean that's all there will be each day! This is actually not a terrible thing. This is some of the promo Bey needed!

What would be REALLY smart is if each day the song being featured was released to iTunes. Since 1+1 is already released it has the download link, but it'd get people purchasing the songs every day and by the 28th (technically the 27th, since RTW is already out) they'd have legally purchased every track on the album.

[ExtraChapstick]