The world’s biggest pop star has teamed up with the world’s biggest coffee chain to promote Born This Way, due in stores on May 23rd. On Thursday, Lady Gaga and Starbucks launched “SRCH,” a digital scavenger hunt, which involves fans searching out clues for a chance to win tons of prizes. Customers can activate the game by scanning the QR code posted in participating Starbucks stores, or by visiting Frappuccino.com/game.

Additionally, Starbucks will offer a special edition of Born this Way for a limited time beginning May 23rd. On that day, Lady Gaga’s music will be played in Starbucks stores across the U.S. for the first time in the coffee chain’s history.

http://gagadaily.com/2011/05/lady-gaga-starbucks/
http://facebook.com/ladygaga

i have never seen an album promo in my entire life like The Bron This Way PROMO !!

Her team >>>.

I will be going to Starbucks on Monday then!

they ain't playing.

Ok, THAT look...

I just saw someone like this on facebook. I had no idea Gaga was connected to it.

I don't get the clue.

Excellent move, GaGa

This **** is big, right???

So they will sell a special edition of Born this Way? I gotta get my ass to Starbucks.

Oh, no! I don't want to be listening to THAT album when drinking my Starbucks!! Please let this not happen.

WOw this is big!
Actually al BIGl albums used to be promoted similar to this. The Michael, nsync, backstreet, Britney, Christina. Their albums where promoted everywhere, MacDonald bags, cups.etc And all over the place just like born this way is being promoted! Labels are just to broke now.

Gaga's team is amazing!

Plus, i hope I don't offend anybody here but most Starbucks customers are young and not into "mainstream" music and Born This Way is NOT your typical mainstream album so they will like it!