Quote:
Originally posted by !!!
Smart marketing strategy.
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UK: 62 mil population --- $1.38 billion in music sales (digital + physical)
USA: 300 mil population---$4 billion ($2 bil digital + $2 bil physical)
What if US and UK adopt this strategy?
A monthly subscription service (£8.99/month in the UK; $11.99 a month in USA) that allow the subscribers to download 50 MP3 each month. There will be a boost package (for example every $3 extra to download 10 more songs etc...)
To break-even:
28 million subscribers @ $11.99 a month = $4.028 billion a year
8.01 million subscribers @ $14.35 (£8.99) a month = $1.38 billion
Any physical sales = GAINS
