Celeb News: Lady Gaga to take notes from P!nk

KRL

Ok so I was reading this new interview with Gaga's manager and he said some really smart and interesting things including plans for Born this way and P!nks success in Australia... check it out:

Quote:

Lady Gaga has done some phenomenal business. How do you manage an artist like Gaga?
She’s incredibly intuitive in regards to how things are supposed to roll out. She and I are partners. We talk a lot in terms of strategy and specifically the set-up around the Born This Way record. She’s really involved on a day-to-day basis. Gaga is 24 hours a day, seven days a week. She pretty much keeps me busy.

You also run Atom Factory, and Coalition Media Group? How do they fit together?
Coalition is the parent company, and Atom Factory is the management division. We have Atom Digital, which is the digital marketing company; we work with everybody from Sony Pictures to Coty Fragrances, and a bunch of artists hire its services. We also have a music licensing division, a producer-and-DJ management division and a VC (venture capitalist) firm. We do angel investment in companies. We’re busy.

What’s the greatest lesson you’ve learned from managing someone of Gaga’s scale?
Don’t rest on your laurels. We don’t take anything for granted. We just get out there and work just as hard as we worked four years ago. We’re going to work more on Born This Way than we worked on the first album. You just can’t take the fans for granted and you can’t take the marketplace for granted.

You’re from an urban background. How did you bring that to the mix?
The fundaments of management are the same. Management has to really sincerely care about the artist, whether it’s R&B, hip hop, pop or folk music. We approached managing Gaga in the beginning like she was a hip hop act. We didn’t know a pop star wasn’t supposed to be doing two or three shows a day. We applied the same hustle that we put into managing a rap act. It’s something we’ve done since the beginning of time in hip hop. It worked well with pop music.

The lead single is reportedly the fastest to hit one million sales. Are record sales still something worth chasing?
Absolutely. Record sales are a great barometer to see how you’re doing in the commercial marketplace. We also look at web traffic, ticket sales, merchandise sales. All of those things are a factor. Are there any concepts Gaga has laid-out that you had to knock back? No. Creatively, I trust her instincts. We’re always looking for the biggest idea. We’re always working to try things that haven’t been done before. The crazier the idea, for me, the better. That’s what the world wants to see.

So what next with Gaga?
The Born This Way album. It’s about singular focus right now. All the energy over the next couple of years will be put into promoting this album around the world.

You’ve said in the past that Australia and Canada were the first places where Gaga broke. What happened there?
Australia has good taste. Aside from that, Australia and Canada don’t tend to just follow. Many markets simply follow what’s happening in America. When you look at band like Kings of Leon and the success Pink had, Australia just embraces things earlier. They’re two places that aren’t afraid to take chances.

Any visits to Australia on the cards?
Oh yeah, we’re coming to Australia. We’ll make a couple of trips. And we’re going to stay there for a while when we come. We were over there when Pink was playing and it was a great lesson for us to learn. When you invest in a country like [Pink did], a country will invest in you. It wasn’t about Pink going over there and piling everyone into a few stadiums for a few nights. She went over there and lived there and became part of the culture. We’ll be there in July to promote the album. Then we’re back out that way... well... it’ll be a surprise.

MonstahNL

A very good read, and I am so glad they will still be promoting her like they did in her early days. Get it Troy!

babyboy44

i read this earlier

world domination !!!

Chrïs.

They will not mess around with promo.

Vin

The only snippet I found interesting was the management of a pop act as hip hop act
and applying that "hustle" to a pop star. Simple and ingenious, yet not embraced in
mainstream pop acts as often as it should be. It worked well for Lady Gaga.

...Vin

XChrisX

Good for her, but if she thinks she can top P!nk in Australia she's dead wrong. Cause P!nk is a legend down there. I'm sure she'll do great though.

Duca

Quote:

Originally posted by XChrisX

Good for her, but if she thinks she can top P!nk in Australia she's dead wrong.

Really now?

The Fame Monster 6X Platinum
Just Dance 3X Platinum
Poker Face 6X Platinum
LoveGame Platinum
Paparazzi 2X Platinum
Eh, Eh (Nothing Else I Can Say) Gold
Bad Romance 4X Platinum
Telephone 3x Platinum
Alejandro Platinum
Born This Way 2x Platinum

Funhouse 11X Platinum
Greatest Hits... So Far!!! 5X Platinum
So What 4X Platinum
P!nk Sober 2X Platinum
Please Don't Leave Me Gold
P!nk Funhouse Gold
Bad Influence Gold
Raise Your Glass 4X Platinum
F**kin' Perfect 2X Platinum

She’s pretty much already on her level, possibly even higher, cause P!nk wasn’t nearly as big there with her first two releases as GaGa was.

Allstar

Quote:

So what next with Gaga?
The Born This Way album. It’s about singular focus right now. All the energy over the next couple of years will be put into promoting this album around the world.

Twai

Next couple of years!?

KRL

Quote:

Originally posted by Twai

Next couple of years!?

well they are on track to sell 30 million copies of born this way

Allstar

Quote:

Originally posted by KRL

well they are on track to sell 30 million copies of born this way

I hope this doesn't mean we won't get new music for the next couple of years too.

PrincessPunk

Quote:

Originally posted by Duca

Really now?

The Fame Monster 6X Platinum
Just Dance 3X Platinum
Poker Face 6X Platinum
LoveGame Platinum
Paparazzi 2X Platinum
Eh, Eh (Nothing Else I Can Say) Gold
Bad Romance 4X Platinum
Telephone 3x Platinum
Alejandro Platinum
Born This Way 2x Platinum

Funhouse 11X Platinum
Greatest Hits... So Far!!! 5X Platinum
So What 4X Platinum
P!nk Sober 2X Platinum
Please Don't Leave Me Gold
P!nk Funhouse Gold
Bad Influence Gold
Raise Your Glass 4X Platinum
F**kin' Perfect 2X Platinum

She’s pretty much already on her level, possibly even higher, cause P!nk wasn’t nearly as big there with her first two releases as GaGa was.

you forgot

I'm Not Dead- 11x Platinum
M!ssundazstood- 4x Platinum
Can't Take Me Home- 2x Platinum
Try This- Platinum

Funhouse DVD- 29X Platinum
Live from Wembley DVD- 15x Platinum
Live in Europe DVD-11x Platinum

oh yeah, and u forgot half of P!nk's singles.

hwwho

Quote:

Originally posted by PrincessPunk

you forgot

I'm Not Dead- 11x Platinum
M!ssundazstood- 4x Platinum
Can't Take Me Home- 2x Platinum
Try This- Platinum

Funhouse DVD- 29X Platinum
Live from Wembley DVD- 15x Platinum
Live in Europe DVD-11x Platinum

oh yeah, and u forgot half of P!nk's singles.

Sis, he/she was just comparing two albums (with the albums' singles)

And we will see how much Lady gaga's HBO special will sell.
(I am not throwing shade if u think so, i am a big fan of p!nk's I have ALL of her albums

!)

iLays

Quote:

Originally posted by Allstar

I hope this doesn't mean we won't get new music for the next couple of years too.

I do. She needs to go on Beyonce break after this album

Chrïs.

Who reported the thread?

Dephira

I seriously just cannot at someone reporting this

I swear we need to get rid of that button

Changes

Someone probably read the title like "Lady Gaga should take notes from P!nk".

Peep

Reported only brings more views and replies.

Nɑɑji.. ©

It does look very promising (1 million first week) (30 million WW) at first I didn't believe they could do it but Troy & Gaga together is like magic.. they really are good. I hope he never leaves her side. I love the promotion.. this album will really slay.

Neptune

Reported

When idiots report harmless threads the MODs should call them out..