how long did it take 'not myself tonight' to go top 10?
As popular as a crossover artist she may be, at her core Beyonce is still urban. She was never going to rise as fast as the pure pop artists. The only urban artists who can do that are Em, Wayne, and to a lesser extent Kanye.
Considering Judas shot to number one with zero airplay, I'd say its still selling very well. It's growing on radio but overall it's still in it's infancy.