Quote:
Originally posted by RobynYoBank
Whether people like to admit it or not, Bad Romance single-handedly revived the music video. Before BR, the most viewed video of all-time was Girlfriend, and since BR, many, many videos have been able to rise to astronomical heights because of the increased interest.
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Yeah. Gaga definitely raised the standards regarding MV. But there is also a
huge factor to consider : Vevo. Bad Romance came just when Vevo was released. Before Vevo, MV were uploaded in many chanels, low quality and people didn't really care as much.
Now, with Vevo, there's a lot of promotion and they have the exclusivety. So, it gathers all the views into a single video and not many videos on multiple chanels. So that's why since then, many videos are reaching easily 100M+ views.