Charlie Sheen reached 1 million followers in one day on Twitter.
The actual figure, confirmed by the Guinness Book of World Records today: It took Sheen 25 hours and 17 minutes, between March 1 and 2, to reach 1 million followers.
And how, exactly, did he do it? With help from a team of experts at Ad.ly, a small Beverly Hills start-up that focuses on celebrity endorsements via Facebook and Twitter, reports Forbes. Ad.ly secured Charlie's verified account. And then the Ad.ly team spent a couple of hours on the phone with Sheen and a friend explaining the tools of Twitter: hashtags, bit.ly, twitpic, and how to use Twitter to build an audience and keep them engaged.
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