On Friday, Britney Spears took another teasingly small step in promoting her upcoming Femme Fatale album, releasing a video in which she announced that she'll perform on "Good Morning America" on March 29, the day the LP drops.

The short video clip temporarily calmed the increasingly anxious Britney fans, who had been wondering, "Where is Britney?" It's been six weeks since first single "Hold It Against Me" was released. Since then, Britney has hosted a Q&A session with fans on Twitter and premiered the song's video on MTV, but she's been largely missing from the public eye.

In the months before releasing her last album, Circus, Brit had appeared at theVMAs and onstage at Madonna's Sticky & Sweet Tour, performed on the British "X Factor" and shows in France and Germany, and aired the revealing documentary "Britney: For the Record" on MTV.

"The girl's coming back, and her music's doing well," PR expert Howard Bragman told MTV News. "Coming back is a hard thing to do, and when you've been in the spotlight as long as Britney Spears has been, it's hard to maintain that. The fact that she's still relevant musically is quite a feat."

While Lady Gaga has performed on the Grammys and made appearances on "60 Minutes," "The Tonight Show" and "Good Morning America" since releasing "Born This Way," Bragman cautioned against comparing Brit and Gaga.

"Public relations, when done well, is not one size fits all," Bragman explained. "You've got to know who you're working with and what their DNA in the public eye is, and everybody has a different DNA in the public eye."

Perhaps Britney, now into the 13th year of her career, has decided that she doesn't have to go crazy working the promotional circuit, especially since she is a mother of two young boys. Unlike Lady Gaga and other relatively new pop stars like Katy Perry or Ke$ha, Spears has been there, done that and is no longer so hungry for success. She did her time on the nonstop promo circuit back in her ... Baby One More Time and In the Zone days, and maybe she's content to let the music speak for itself now.

All we know for sure is that, promotion or no promotion, Britney is still very capable of keeping us intrigued.

Full Article: http://www.mtv.com/news/articles/165...e-fatale.jhtml

They make some great points. I feel as if they don't feel like they HAVE to promote that much anymore because as we see a song with ZERO promo can debut at #1. Also, with one US performance, Circus debuted at #1 with high first week sales.

My thing is, with ITZ type promo, Britney could have HUGE first week sales again. Her singles could stay #1 for more than 1 week. It sucks, because she could be even more successful now in days.

i know sis.

Thank you for posting this

"Coming back is a hard thing to do"

Coming back from where? Circus was the comeback album.

Truth....

No blackout was!

Her only competition is herself at this point.

I know it enrages some of the fans/stans that she will not do tons of promo, it seems but I'm only interested in her well-being and in her music.
So far, she still is the best at what she does IMO. That is to say excellent pop music.




But I do miss her sometimes... This woman is such a contradiction, she's the biggest female star of her generation and she's still a goofball & a nerd most of the time.

I was going to say Blackout, but for me that wasn't her comeback. She was still all over the place when that album came out it just wasn't Britney...

I think they refer it as a comeback album because of her absence from the public eye since the Circus era ended.

Like how some people called ITZ a "comeback album" after she took her 6 month break.

I AM NOT HERE FOR THIS.

Madonna, Janet and Mariah never stopped working. If anything they worked harder to prove themselves and get their music out there.

Britney is not an independent artist. She has millions of fans and people who want to see her. Thats what being a pop icon is about.

If she cant cut it anymore she should . We have 6 (soon to be 7) great albums to her remember her by.

Wow I just gained a world of newfound respect for you. That's exactly what was on my mind. If you're going to commit to something, commit yourself all the way. The half-assed approach is only going to tarnish her legacy if she keeps it up.

Perhaps the problem with her and her label is that they know the hardcore fans will buy the album, singles, videos, and merch regardless of promo and the cost of promo will probably be more than what they'd make from the more casual fans so they don't even bother?

Im not here for that kind of excyses. Madonna who is already a legend and is 50 or idk still works her ass off even thi she.has nothin to prove. I love britney and all she will always be my fave but if she will always be like this, that just tells me this is not something she wanna and if she does not.then retire and be happy wit ur kids abd lover.

Well... Madonna doesn't really promote her albums either. She just goes on huge-ass tours because she likes to make lots of money. But yeah she gives 100% on her tours.

I kind of agree with RainMan, but I enjoy Britney's music enough to feel conflicted. The only reason we feel this way is because we compare her to the other girls--and what Britney used to be. I wouldn't be mad if she became the female pop version of Radiohead and just put stuff out there from time to time. The new-era-with-tons-of-hype-and-one-promoted-song approach is getting tedious.

Honestly Britney really doesn't have to do anything if she doesn't want to. She's put in 10+ years, with the first of those promoting her music like crazy, in this industry and if she can still sell without doing anything, well so be it. That's not an excuse, but if it's not broken then why fix it? That's how I see it anyway.

I just think it sucks that because we fans are loyal and buy her single means she doesnt do anything.

Does this mean if we didnt buy the single she would be performing like crazy? Cuz if thats the case I would rather she flopped. I dont care about charts but I wanna see Britney.

I know. I've been a fan of Britney since day 1 and know completely where you're coming, but I'd rather her do what she feels is best instead of her just shelling out lackluster performances which will then cause people to criticize her even more. "Why can't she dance like she used to?", "Why doesn't she sing live"?

I don't think people would stop buying her music, I, for one, no I wouldn't, I just think, in addition to my previous statement, it's her being older and having kids now. So that may also hinder her from performing as much as people would like.

I don't agree with the whole "well she's been out for so long,so she doesn't need to promote anymore". As others have mention there are still legendary artists that still promote the hell out of their albums. I feel SOME Britney stans just settle for anything as long as it's Britney.

No. "Blackout" was the musical comeback. "Circus" was the media comeback (appearances, performances, magazine covers, tour etc.), the very welcome comeback to the 'old' Britney everyone loved.

My stance has slowly grown into being content with getting great music & videos. If she doesn't do a lot of promotion, but does a tour, I will always be ready to shelve out a couple hundred for a ticket or two. Having a huge breakdown and saying she should just quit because she's not doing Ellen 6x a week is very melodramatic.