'Hold It Against Me' Live Event To Include Pauly D, More!
Choreographer Brian Friedman, BreatheHeavy.com's Jordan Miller will also join us after video premiere for 11 p.m. live stream on MTV.com.
Britney Spears will premiere her "Hold It Against Me" video Thursday at 9:55 p.m. ET on MTV and MTV.com, followed by "MTV First: Britney Spears' 'Hold It Against Me' Video Premiere," a live discussion on MTV.com at 11 p.m. about the new clip and what's next for the pop star.
The hour-long post-premiere conversation will be hosted by MTV News' Jim Cantiello. Confirmed guests for the show include "Jersey Shore" star Pauly D, "Hold It Against Me" choreographer Brian Friedman, BreatheHeavy.com mastermind Jordan Miller and MTV News writer Jocelyn Vena. More guests will stop by, and we will get to hear what you, the fans, have to say about the video, directed by Jonas Åkerlund.
"Hold It Against Me" is the lead single from Spears' March 29 release, Femme Fatale. Britney has been teasing fans for nearly two weeks with sneak peeks at the video. On Wednesday (February 16), she released an extended 30-second look at the video.
In it, Spears is not only dancing up a storm, but also wears multiple costumes, changing into varying styles — from ultra-glam to ultra-sexy — through sets that veer into a Technicolor, futuristic world. The preview opens with Spears lying on top of another version of herself, sleeping and looking exhausted. That shot jumps to frames of Spears dancing and covered in paint. She soon awakes from her various states of slumber and begins to dance. Next is a shot of only her face, as she looks into the camera, singing, "Would you hold it against me?"
'Hold It Against Me' Video: Everything You Need To Know!
Before the clip premieres tonight, we revisit the juicy Brit teasers and all of the inside dish.
As soon as Britney Spears debuted the lead single from her upcoming Femme Fatale album, "Hold It Against Me," the conversation turned to what the music video would look like. On Thursday night (February 17), amid lots of buzz and high expectations, Spears will finally premiere the video on MTV and MTV.com. But before the big event, we've detailed everything you need to know, from teases to insider scoop.
Shortly after "HIAM" hit the Net in January
, Britney's choreographer, Brian Friedman, teased that the pop star would be wearing some over-the-top costumes in the video. And then fans learned that Jonas Åkerlund — who has worked in the past with Lady Gaga and Madonna — would direct the clip.
On January 24, Spears premiered the first video preview, in which she appeared wearing a red dress, surrounded by microphones.
Days later, Friedman sat down with MTV News and revealed that Spears had gotten into a groove again and was showing her old "tigress quality."
Friedman also said the collaboration between Spears and Åkerlund was a match made in heaven, and in spite of the director's past with Lady Gaga, he confirmed there was no sign of Gaga in this video.
In February, Spears began dropping teasers from the video.
With each new clip, a small piece of the puzzle was revealed, including sexy dance sequences and even sexier costumes.
It seems safe to say Spears is ready to own the pop world again, and this video is the beginning. "She's showing that you have to push it as an artist: that you can't just settle, that you can't be calm with your choreography, that you have to make a statement."
"There's so many people out there competing in this world to be the queen of pop, and she's definitely claiming her throne."
Brit seems to be honoring and letting go of her past for 'HIAM' video.
Britney's first teaser debuted on Friday, February 4, and showed Spears in a white gown, looking soft and feminine. For the second teaser, she was surrounded by microphones in what might have been a comment on her relationship with the media.
By teaser three, Spears was paying homage to her extensive group of music videos over the years. The clip showed scenes of many of her various video characters playing on multiple television screens. And in the next preview, Britney Spears the dancer began to emerge; fans also got a peek at Spears' svelte and toned body.
In the fifth and sixth clips, Spears, again showing off her smoking-hot body, teased some more choreography in a sporty costume that emphasized her dance roots.
For the seventh teaser, Spears gave fans a full-on view of her face, and she looked healthy and happy. Spears got her fight on in the eighth teaser: She battled herself in the form of a double.
In a way, it seems Spears is letting go of the past.
The following series of teasers not only proved how beautifully Åkerlund shot the star for the video, but also how on-point her dancing still is. I
n teaser #13, Brit, looking fierce, got sexy with her dancers in the middle of a routine.
Don't miss Britney Spears' "Hold It Against Me" video premiere Thursday at 9:55 p.m. ET on MTV and MTV.com, followed by "MTV First: Britney Spears' 'Hold It Against Me' Video Premiere," a live discussion on MTV.com at 11 p.m. about the new clip and what's next for the pop star!
