It's bad news for fans of Lauren Conrad and reality TV.
Last fall MTV announced that the Laguna Beach and The Hills star would be the focus of a new reality show about her growing fashion line for the network. As it turns out, MTV has passed on the series.
"We decided not to go ahead with the show," MTV's head of programming David Janollari tells Entertainment Weekly.
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MTV says the show is not the right fit for the network.