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Celeb News: Just Jared snatches Perez Hilton's wig
Member Since: 6/28/2009
Posts: 6,960
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Just Jared snatches Perez Hilton's wig
Quote:
Jared Eng, a 28-year-old blogger, has turned Just Jared, a gossip blog, into a runaway hit among millions of readers.
“A lot of bloggers will just grab stuff and make judgments,” said Kelly Bush, the chief executive of ID, a public relations firm in Los Angeles that counts Natalie Portman, Jake Gyllenhaal and Sean Penn among its clients. “I love the fact that he’s successful because he’s not trying to be negative.” Or, as Taylor Swift told him in a recent video on JustJared.com: “You’re really, really nice! You’re really positive!”
In fact, more than a few publicists have taken to nicknaming Mr. Eng the “nice Perez Hilton,” in reference to the self-described “Queen of Gossip” known for drawing squiggly insults on the photos of celebrities.
And being nice seems to be winning out. According to comScore, which monitors Internet traffic, JustJared.com racked up 3.3 million unique visitors in December, beating Perez Hilton, who had 2.2. million unique visitors, but also other entertainment sites like Jezebel, Vanity Fair, Radar Online and the Hollywood Reporter.
Mr. Eng had a very sheltered childhood, growing up in Fresh Meadows, Queens, the third oldest among five boys. His Chinese-American parents raised him strictly, limiting his television diet to 30 minutes per week. They stressed academics, which paid off when Mr. Eng got in to Columbia University, where he studied computer science.
But his real major was pop culture. “That’s when I discovered Britney Spears, Christina Aguilera, ’N Sync,” he said. “That’s when I fell in love with celebrity.”
The site’s revenue comes almost entirely from display ads, from prestigious advertisers like MTV, NBC, Coca-Cola and Disney, to lesser-known diet and coupon brands. He makes enough to support five full-time employees, including Mr. Eng’s brother, Jason Eng, 33, a former hedge fund trader who is now the company’s chief executive.
“We’ve grown this into a real, viable business,” said Jason, the oldest Eng brother. He declined to disclose the site’s earnings, except to say, “This year we’re easily going to gross seven figures.” Just Jared also hired its first public relations firm, 42West, to promote the site and its founder.
“I’ve always celebrated celebrities,” Mr. Eng said, taking stock of his success. “I never wanted to tear them down. That’s why I have so many devoted readers.”
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http://www.nytimes.com/2011/01/20/fa...lose.html?_r=1
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Member Since: 11/16/2010
Posts: 7,213
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Member Since: 1/4/2009
Posts: 11,404
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Member Since: 9/23/2009
Posts: 12,662
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Just Jared is a great website for celeb gossip and pics 
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Member Since: 6/28/2009
Posts: 6,960
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OMG I FAILED 
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Member Since: 6/28/2009
Posts: 6,960
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Member Since: 3/30/2009
Posts: 79,408
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Member Since: 11/13/2008
Posts: 4,129
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The revenue details will check out. 1 million hits at a conversion rate of 4-5%, each paying somewhere from 0.25 or more for clicking through, entirely viable as a business model if you can create repeat traffic.
Proof doing what you love can be very lucrative too. I hope to have a site make as much as his one day.
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Member Since: 11/20/2010
Posts: 12,356
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It pays to be nice, Jared is all around a better journalist/blogger than Perez. Jared is also always on time with his blog stories, Perez has been posting stuff really late, it seems like it's not much of a priority for him anymore.
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Member Since: 5/27/2010
Posts: 37,025
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Perez is a cancer on humanity, so this makes me happy.
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Member Since: 7/18/2010
Posts: 29,717
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DEAD!!!!!!!!!
But finally.
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ATRL Senior Member
Member Since: 9/24/2009
Posts: 70,975
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Member Since: 7/15/2010
Posts: 3,610
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Member Since: 7/15/2010
Posts: 3,610
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Oh and Perez has FIVE blogs that he's created and writes for.
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ATRL Senior Member
Member Since: 6/23/2008
Posts: 14,330
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It's interesting to me that being nice has worked out so well for Jared, but whenever Perez adopts the same behavior (Remember his promise to Ellen?) it feels like he loses all his steam. As noble and well intentioned as that move might have been, I really think that killing off the bitchy queen character that was Perez Hilton killed off Perez Hilton.
But to be entirely honest, I think interest in Perez has been dwindling for a long time. As he became busier, opening new blogs and landing gigs on television and radio, it felt like the blog that started it all really lost it's steam. I don't feel his personal involvement in much that goes on there and I believe that the new found genericism and lack of criticism in his posts is more the result of helping hands writing under his name and maintaining the website for him, not some desire on Perez's to play nice with Lindsay Lohan.
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Member Since: 3/18/2008
Posts: 40,057
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ATRL Senior Member
Member Since: 9/24/2009
Posts: 70,975
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Quote:
Originally posted by Patrick
It's interesting to me that being nice has worked out so well for Jared, but whenever Perez adopts the same behavior (Remember his promise to Ellen?) it feels like he loses all his steam. As noble and well intentioned as that move might have been, I really think that killing off the bitchy queen character that was Perez Hilton killed off Perez Hilton.
But to be entirely honest, I think interest in Perez has been dwindling for a long time. As he became busier, opening new blogs and landing gigs on television and radio, it felt like the blog that started it all really lost it's steam. I don't feel his personal involvement in much that goes on there and I believe that the new found genericism and lack of criticism in his posts is more the result of helping hands writing under his name and maintaining the website for him, not some desire on Perez's to play nice with Lindsay Lohan.
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He has other blogs? 
what other things does he write about?or are they still about celebrities?
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Member Since: 6/16/2006
Posts: 12,884
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Member Since: 10/6/2010
Posts: 2,188
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Perez has been slipping for a long ass time now. no surprise here
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Member Since: 7/9/2010
Posts: 28,061
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 Jared >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Perez
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