Quote:
Originally posted by ToMmY
Summary please. I don't feel like reading the paper.
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- Aggressive TV campaign to start early and feature quick *blink spots (a few seconds) leading up to full :30īs before street date.
- Aggressive SEM/online and campaign
- Taxi cabs ads around fashion week leading back to local radio.
- LGBT/Lifestyle Marketing campaign in place nationaly
- National street/mall marketing campaign in place to raise awareness of street date where fans live.
- Wordlwide online contests with major prizing to drive traffic and awareness of the album street date.
- Regular Tweets from Britney to her enormous online base in support singles, vide and album release
