A straight mess.
The analogy with tanning is understandable, however you gotta know when to stop and he and Sammy Sosa apparently didn't know when.
Also, a tan doesn't last forever. Bleaching your skin a lighter color, however, does (yes?), and if you **** it up then #OOP.
And why is this fool falling back on "black folks bleaching blah blah" like it's a common thing in black culture when it's not? You did that 'cause YOU wanted to, don't be mentioning all black people like that.

It's got nothing to do with that.