Wow, this is definately one of the most creative buisness ventures a noteworthy celebrity has pursued imo, Borderline Genius. And if it succeeds, which it should, it would allow her brand (Madonna) to permeate the everyday lives of large diversified groups of people. Not to mention that the gym, the design, and the philisophical concept behind it sounds evert bit of amazing...
My only concern would be the price. I can only imagine how expensive it wouls be in the U.S
During the inauguration of the Hard Candy Fitness center in Mexico, Madonna also gave an exclusive dance class to a few selected members, including some of her dancers of her past tours…
