At the same time VIZIO will debut a new TV spot featuring 16-time Grammy Award winner Beyoncé that promotes the award winning XVT3SV Series. VIZIO's new TV spot features a performance face off of a live performing Beyoncé battling herself on a VIZIO XVT TV with VIZIO Internet Apps™ (VIA). The creative was developed by Venables Bell & Partners of San Francisco and directed by Jake Nava who also directed Beyoncé's "Single Ladies" and "Crazy In Love" videos.
"Working with the team at VIZIO has been a great experience. They are at the top of the TV industry and have created an award-winning product. I admire VIZIO's drive to take entertainment to the next level," stated super star Beyoncé.
"The VIZIO XVT line is an incredible, award-winning product that has earned the title of the best LED LCD HDTV on the market," stated Randy Waynick, VIZIO CSO. "We are thrilled to launch our new XVT television campaign featuring Beyoncé a true leader in entertainment and look forward to the upcoming release of our new 3D XVT sets which will continue to set the bar for performance, design, and value, challenging all others to improve."
