You're looking at it too broadly. You think radio cares about the
Billboard charts? They don't. They
make the
Billboard charts. So, we have to look at pop radio itself.
"TiK ToK" topped the pop chart for seven weeks this year. It broke the record for the highest number of spins in one week. It was also the most played song on pop radio for the winter months of 2010.
"Blah Blah Blah" exploded, but stalled once it hit the top fifteen. It only managed a peak of number eleven before crashing and getting purged thirteen weeks into its chart run.
"Your Love Is My Drug" also exploded, but at a slightly slower pace than "Blah Blah Blah." This song went on to top the pop chart for two weeks, but fell pretty quickly for a number one hit, and went recurrent on its twentieth week below number twenty.
"Take It Off" did well, too. It blew up, but again slower than the last two, and wasn't able to penetrate the wall of the "fierce five." ("Teenage Dream," "DJ Got Us Fallin' In Love," "Dynamite," "I Like It," and "Just the Way You Are.") It looks to follow an extremely similar run to "Your Love Is My Drug" on its fall to recurrency.
The hype from "TiK ToK" and "Blah Blah Blah" is dead, and "Your Love Is My Drug" is starting to lose its hype as well.
"California Gurls" also topped the chart for seven weeks, and, like "TiK ToK," broke the record for the highest number of spins in one week with over 13,000 spins. "California Gurls," like "TiK ToK," went on to become the most played song on pop radio of its season. (Summer.) It took a slow fall to recurrency.
"Teenage Dream" exploded out of the gate and never had a week where its bullet was below 1,000 until it hit number one, where it stayed for four weeks, and became the song with the second highest number of spins for pop radio in one week. It looks to have a slow fall to recurrency.
No hype from Katy is dead yet, though the hype from "California Gurls" is starting to wear off.
Now which do you think pop radio is going to eat up first, Katy Perry's next single, or Ke$ha's single? The answer is simple. Radio is going to eat up Katy Perry's next single before Ke$ha's. This is because radio, especially pop radio, looks at the most recent events, which is about the past five months. In Katy's case, she has two number ones, both holding the top two spin counts for one week on pop radio ever, and both have incredible staying power. Ke$ha, most recently, has had a fairly large number one hit, and a good sized hit that peaked at number six. Both have good recent history, but Katy's recent history is obviously better, so radio is more hyped for new Katy Perry slightly more than Ke$ha's.
Not to say Ke$ha's isn't hyped at all, because it is, but Katy's is definitely hyped more. Remember, we're talking about radio here, not digital sales.
Wow, I wrote a novel!
Great Job Katy! I wonder if Rihanna and Katy are really recording a song for Katy's re release and if it will be a single......
its the first time RYG had less than 1 million AI update since the first day.
