Study: AC Listeners Change Tastes At Age 40
July 29, 2010

As Alan Burns and Associates continues to roll out more data from the largest-ever study of female radio listeners, CEO Alan Burns suggests that AC listeners under and over the age of 40 have significantly different music preferences. That and other findings will be presented in the Deep Dive Into AC webinar today (7/29) at 2 p.m. EST.

"The over/under line in AC is now Age 40," says Burns. "That’s the dividing line between listeners who prefer heritage AC artists and those who are into the newer artists. For AC women, the top artist with 30 to 39-year-olds is P!nk; with 40-49s it's The Eagles. Lady Gaga makes the top five list for Hot AC fans, but with Mainstream P1s the most contemporary artist in the top five is Carrie Underwood."

Burns notes that there are similar differences in music style preference and in new media behavior between the older and younger AC listeners. As reported yesterday, AC's audience contains fewer early adopters to technology, thus the format has so far been less impacted by iPods, streaming music and song downloading.

http://www.fmqb.com/article.asp?id=1895136

Everyone loves P!nk. No surprise

A ton of people I know love Pink, so it's good to read stuff like this.

the pink fans ARENTdesperate online trolls.... makes sense

CH....you need to sign out ASAP. BOY GET!!!

HUH?

omg that came off wrong, edited.. the pink fans ARENT. NO SHADE.. meant to say ARENT

Finally P!nk is #1 somewhere in the US.

It's good to know Pink is no longer one of the lesser gerls..

I only like 1 of her songs, "Who Knew".

Boy, you really ARE pressed.

She's the #1 pop artist last decade according to Billboard.

she never was, sis

Oh OK. Now it makes sense. Pink fans barely register on other forums and rarely post, because they don't feel the urge to promote their fave 24/7 (unlike some other stanbases), as Pink doesn't need much hype to be successful and sell out a stadium.

I never really liked her music, but I have loved her last two albums
My mum went watching her live last summer and she said she was brilliant.

Congrats to pink

P!nk .

30-39 makes me think of her as old even though she's young.

Her music is the best.

P!nk is just down to earth, likeable and talented.
What's not to like?

When ur faves gonna get them old / unstanful / casual / nongay fans

So then by your definition, I must be a troll. I fall into that age range and I don't really like Pink. Never have enjoyed her music.

I think you overestimate Pink stan bases as being more mature than the rest of the stan bases. Like other artists, Pink's fan base has plenty of delusional ones as well.