“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
The Swedish sensation exploded onto the modeling scene with the compelling blend of rugged good looks and winning personality. His versatility and professionalism combined with one of the best physiques in the business appealed to a whole range of clients, from Versace, Guess and Lagerfeld to Hugo Boss. One of the first of the male supermodels of the 90's, Alex remains to this day, a fixture in an industry that remains loyal to those who can always deliver the "shot".