It is actually quite funny how we now get better coverage of the games than other places in the world. In England, they had a commercial on during the goal England scored. The coverage here in the US is 100% ad-free (not including halftime).
I think no one does, it was a mistake.
And yeah, as long as the US keeps getting further in World Cups, the more they'll love it.
That was an error, it wasn't supposed to be shown. It only effected those who were watching on ITV1 HD. They never show ads/commercials during match time.
Still funny that the error occured at the exact time England scored their only goal.