Talent and consistency! She didn't have a huge first week and then drop off the charts and the radar. Anti was a slow burner that people appreciated for over a year, as indicated by its current chart position. People are STILL buying and streaming it. Whew not everyone has that'
Talent and hits with longevity that draw attention to her album. I expect even more longevity when Never Ending is released as the next single and obliterates Pop and Triple A.