Britney’s been past her prime in terms of selling and isn't expected to do so anymore, but why is a “phenomenon” such as GaGa unable to keep up with somebody who debuted in the 90s despite only being 8 years into a fully digital career?
Advantages Gaga has against Britney:
Digital artist who debuted in the streaming era, more recent album, heavy occurrence in award shows + media
Disadvantages Brit has against Gaga:
Artist from the 90s, biggest hits from the non-SPS era, album release 2 months prior GaGa’s latest
YET Gaga is only 500k above Britney on Spotify in monthly listeners and by the looks of their daily increases, Brit is about to surpass it, once again - having been above her during both of their dormant eras.
(180k daily increase vs 80k)
One simple question remains;
why?
