As if!
ATRL exploded when the song came out and the song is doing very well on spotify and iTunes. What more do you want? It will get more of a push when the MV comes out.
It's a single for a soundtrack without any promotion or a music video however it debuted in the top 10 and is a big hit on radio. There are some songs that are labeled a "event" but FELL down the charts quicker than Madonna at the Brits.
I don't think the movie will help it, their names alone should already be helping it but it's just not a great song. LMLYD was going to be a huge smash with or without the movie.
No promo
Spotify only since Friday
Lyric video was made private after a day
It still managed to be the 4th highest selling single (highest selling female) this year and debuted #6. It's also increasing on Spotify every day. Currently #4 WW. Considering it's Christmas time, it's doing well.
