Yeah, in the US she'd probably still get top 10 hits without Spotify but a lot of European charts are heavily based on Spotify. So if she wants to stay relevant in Europe after the huge 1989 era, she needs Spotify.
Someone wrote this about the UK chart position. Do you think it can be a top 10 with Spotify now?
Quote:
An early sales leader, the single was swiftly blown away first by the Steve Aoki track and then by X Factor winner Matt Terry. By the end of the week it was an all but also-ran, finishing as the fifth best seller.
So why then is a sultry duet from two theoretically big names stranded rather startlingly at Number 16? Needless to say it is all down to streams - or rather the lack of them. I Don't Wanna Live Forever was on Google, Apple, Deezer and I believe even Tidal but was entirely absent from Spotify. Whether that was down to Taylor Swift's continuing boycott of the platform or because of some odd exclusivity deals is not clear. But it mattered, given that Spotify's market share is anything up to 60%. No Spotify means fewer streams and severely depressed chart placing. Indeed the single fails to register as one of the 100 most streamed tracks of the week. Which is a big ouch.
The score is still the same tho!