Assassin's Creed $25m Passengers +$50m Sing $70m/5-day proj.
Opening on December 21 is Illumination Entertainment/Universal’s animal jukebox musical toon Sing, which over six days could clear close to $70M. Since Sing‘s premiere at Toronto, Universal has pulled out the stops with online clips, advance screenings, live performances and previews on Black Friday at AMC theaters. To give you an idea of how subliminally “everywhere” Sing is, today on CNN, a New York City taxi stopped behind an on-air news anchor with a Sing ad on top of the roof. Can’t beat that advertising value.
Sony’s sci-fi romance thriller Passengers starring Lawrence and Chris Pratt is expected to be a great match between stars and genre, continuing the box office streak of thinking-man sci-fi pics — read Gravity, Interstellar and The Martian — with a five-day holiday stretch take of $50M-plus.
20th Century Fox’s video game adaptation Assassin’s Creed, which has been through a number of reshoots, should see a launch in the mid-$20M range.
Sing beating Passengers even though Passengers had one the most extensive marketing campaigns for a movie this year and the "biggest Hollywood actors" attached to the film
Sing beating Passengers even though Passengers had one the most extensive marketing campaigns for a movie this year and the "biggest Hollywood actors" attached to the film
Animations always do better than live actions because it's family oriented. Passengers is targeted more for young adults, and they are flocking to Star Wars at the moment.
===
Good numbers. Star Wars ain't draining the swamp like I thought.
Sing beating Passengers even though Passengers had one the most extensive marketing campaigns for a movie this year and the "biggest Hollywood actors" attached to the film
AC seemed so amazing from the trailers, I'm kinda bummed it is flopping in BO.
Passengers is doing fine for opening week. If it manages to break even, it will be a win at this point
I'm so confused as to why the studios decided to release Passengers and Assassin's Creed 5 days after Rogue One. Like... It's downright stupid. They're all competing for the exact same audience.
And I feel bad for AC, I was anticipating the movie and I didn't even know it was coming out this month til like a week ago. Meanwhile the promo for Sing, Passengers, and Rogue One has been off the chain.
Why make a $200 million film if you're not gonna market it?
. 
