Universal Music Group said that since its Oct. 28 release, "Mozart 225: The New Complete Edition" sold 1.25 million records in five weeks. Comparatively, "Lemonade" sold 1.05 million records in the same time period after its April 27 release.
The box set itself is a fascinating collection, and now it has the modern honor of moving more CDs than Beyonce, Kanye West, Adele, or David Bowie. While the set has sold just over 6,200 units, thanks to the hundreds of CDs it contains, it means that Mozart has sold 1.25 million discs. Pretty damn impressive for a long-dead composer.
Why do you say this as if she's an exception? If you call what she does "stunts", you must think everyone else is pulling tricks, considering how much they do to get someone to buy their material.