So why are people pretending he's going to flop from the get go? Because they're angry about his win?
Honey G and Saara Alto will probably even harder then.
Because the winner single isn't a career indicator. LM at the time had like the floppiest winner single, Ben Heanow did MILES better than Louisa but failed to get a hit after it while Louisa snatched 2 out of 2 singles
Positive. The singles chart in the UK is disproportionately weighted in favour of streaming and Olly Murs' streaming numbers are non-existent. His singles have all had long term discounts and large amounts of promo and still barely chart.
Matt is too dated in his image to have any kind of contemporary pop star appeal but isn't going to appeal to an album buying market like Olly Murs either
But I think he'll sign with Syco next to RCA as James Arthur did it at Columbia.