Maluma is like the biggest "celebrity" here but Safari, Bobo, 6AM, Ay Vamos, Ginza, Pierde Los Modales >>>
He can't compete with these classics.
Not saying he's bad because Borro Cassette, El Perdedor, Sin Contrato, La Temperatura, Cuatro Babys and Chantaje are all great, but I feel like J Balvin has more classics.
If the Academy paid Beyuki dust despite the Beck fiasco and Adele already having AOTY it would be the ultimate expose that nobody actually respects her and it's all media propaganda.