Ever since 'ARTPOP' it would seem that more and more acts are going for the whole capital letters albums and song titles:
Zayn - "PILLOWTALK"
Katy Perry - 'PRISM'
Future - 'EVOL'
Justin Timberlake - "CAN'T STOP THE FEELING!"
Hailee Steinfield - 'HAIZ'
Bryson Tyler - 'T R A P S O U L'
Angel Haze - "RESURRECTION"
BigBang - 'MADE'
Shamir - "BREATHE"
Troye Sivan - "YOUTH"
Meghan Trainor - "NO"
Enrique Iglesias - "DUELE EL CORAZÓN (feat. Wisin)" (Even crossing language barriers!)
Kings of Leon - 'WALLS'
Dorothy - 'ROCKISDEAD'
Halsey - 'BADLANDS'
Flo Rida - 'MY HOUSE'
Beyoncé - 'BEYONCÉ'
Robin Schulz - 'SUGAR'
Alicia Keys - 'HERE'
and more.
It would seem inconsequential and a deliberate choice but why since Gaga's released the undergroundly acclaimed album, 'ARTPOP', internationally known acts and important rock and indie acts go for the capital letters song or album title? Like as if they reached an agreement to do so or as if it's in fact, a trend.
So even if the album didn't reach 'The Fame Monster' heights commercially, did she start the international trend of naming your album/song with capital letters?