It's still very interesting that she started off the era by booking the biggest music spot for any artist nowadays and followed that by very low key promo spots like radio interviews, a bar tour, etc. Only a couple of high profile live performances and probably the most important online spot, which is CK.
I mean, you can't say that it's worked wonderfully but it's not a failure either. Her two singles flopped but the album is still Top 10 regardless.