Expert: "Only MJ could have matched Adele's ticket sales"
Adele sold 150,000 tickets in New Zealand today and here is an industry expert discussing that historic accomplishment.
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Industry stalwart and one of the original Hauraki pirates, Ian Magan, was behind the tour that held the Mt Smart record prior to Adele breaking it. That tour saw Dire Straits play to 102,000 fans over two nights in 1986.
Given Mt Smart's capacity has since increased and with a third show added on, Magan estimates Adele's audience would also break an Auckland record for any paid event.
"I've never seen more than two [shows] go so quickly, and that only happens every so often. It's a surprise to me, but then...[two concerts] is all we're used to. This is just setting a new precedent. The amazing thing about our business is that nothing ever stays the same for long," says Magan.
The fact that declining record sales has pushed artists to tour and fans to pay up for live shows is also a factor, as well as the fact the internet has made it possible for shows to sell out in such record times.
Still, the only artist Magan can think that would have come close to Adele's record-breaking day is Michael Jackson - especially if they'd been selling tickets online in 1996.
I think Bey is more fitting of that description tho. In terms of both performances, talent on stage and demand (to a large degree).
This is Adele's first major tour and she sells albums like no other but yeah the demand for tix so far has overwhelming
