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Top-Earning Reality Stars of 2016
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The Kardashian clan fill six of seven spots on our all-female, first-ever ranking of America’s Top-Earning Reality Stars, who cumulatively earned $131 million. The Kardashian-Jenners alone accounted for a startling $122.5 million combined. That’s not including the paychecks of Caitlyn Jenner, Rob Kardashian or Blac Chyna, who earned too little to make the $8.5 million cut off.
The list examines pretax earnings from TV shows, plus endorsements, social media advertisements, books, appearances, apps, games, and any other ventures that earn them cash. To be eligible, celebrities must star in an unscripted show that aired during our scoring period. The show must follow their life, rather than a competition or game. Judges and hosts for programs such as The Voice or Top Chef were not included, nor were celebrities who launched shows based on their professional reputation (Gordon Ramsay, for example).
Some 40% of Kim Kardashian’s payday comes from her high flying mobile game, Kim Kardashian: Hollywood. As a true digital entrepreneur, earnings from her Instagram endorsements, subscription app and Kimoji mean Kim makes more money from mobile endeavors than anything else.
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Second-ranked Kylie Jenner ($18 million), age 19, has conquered the lucrative side gig, despite being the youngest member of the list. She banks big thanks to the family’s E! show, plus product lines with the likes of Pacsun, Topshop, Puma and Sinful Colors and a cut of profits from her Kylie Cosmetics. Started in 2016, the purveyor of $29 lip kits is already generating nine figure revenue, FORBES estimates. Additional cash comes from the teenager’s popular Kylie Jenner app and the Kendall & Kylie game.
Like her older half-sister, Kim, Kylie demands top dollar for social media endorsements: She shilled for at least eight different brands through her Instagram alone in our time frame. These sponsored posts have become a new moneymaker for stars since FORBES last estimated the Kardashian sisters’ earnings in 2013 (Khloe, Kourtney and Kim made $10 million). Celebrities of the Kardashian-Jenner ilk can now earn upwards of $200,000 for each sponsored post, FORBES learned.
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The only person not named Kardashian or Jenner on the list? Bethenny Frankel. Bravo’s The Real Housewives of New York City star is also the only Real Housewife to make the cut, thanks largely to payouts from her Skinnygirl alcohol brand, which was sold to Beam in 2011 for an estimated $100 million. As part of the acquisition, Frankel told FORBES she’d continue to get on going payments based on how well Skinnygirl beverages performed.
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