• First female president hype, particularly after a Trump presidency
• The female vote (higher turnout than men)
• Has her battleground state (New Hampshire) on lock
• Second woman ever to be both Governor and Senator
• Probably most experienced female that isn't too old to get elected
• Presidential alto tone, unlike Hillary (for the subconsciously sexist voters)
• Centralist/moderate (can flip more swing states than Elizabeth Warren/Hillary Clinton)
• White, blonde and large appeal to white people (for the subconsciously racist voters)
• Democrat (would lock in minority voters assuming Republicans don't nominate a minority candidate)
• Good, clean record. Positive results and lack of controversies.
• Disabled child (a good card to play, think whatever you wanna think about me)
• Young (wouldn't face the stigma that Elizabeth Warren would face)
• Was just able to defeat Kelly Ayotte, a fairly popular senator