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Originally posted by 6_INCH_HEELS
Since when is a discount considered promo though? Damn. I guess just waking up constitutes as promo as well.
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Sales promotion is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Wiki can teach you some Econ101