She joined Social media to connect to the Insta-generation and keep Versace relevant with them. That's why she's obsessed with Gigi and Karlie. Both have strong followers. Even her shows are all about breaking gender lines, and being very SJW - to appeal to millennials. 10 years ago her shows were about sexy women and sexy clothes, that's it.
Oh mess, I just realised it can come across as shady. I just googled Donatella and then Donatella young came up as a Google suggestion and I clicked it and that pic came up. I generally just think it's a nice pic