Ivy Park is backed, manufactured and sold by Topshop
No. Also Puma has an annual revenue over 3 Billions Euros. Topshop 200 Millions Euros. The companies aren't in the same league.
However, Beyoncé makes more money from IVY Park than Rihanna with her Puma brand.
There are literally no receipts to answer the question. So this is based upon what feels bigger, which should be the question. In PR alone, Fenty feels bigger.
When it comes to which brand is actually more successful, no one here knows.
and compared to Puma? come on... and Ivy Park is a stand-alone brand and company and will be opening its own stores soon. It's just being sold through Topshop and other stores for the time being.
I can only speak from living in the UK but I'm pretty IVY wipes the floor with Fenty in terms of sales, I'd be shocked if it was anything different. Is Topshop not a thing in the US?
Fenty has no brand presence isn the UK. I wouldn't even know where you would buy it? The only time I hear about it is one this forum.
A lot of people are wearing the creepers here in France, I've literally never seen anyone wear Ivy Park... No shade but I think even the hive knows that Fenty x Puma is bigger. Saying otherwise would be delusional.
Oh, Ivy Park, definitely. Fenty is a smaller brand that doesn't have the kind of distribution or selection that Ivy Park has. Fenty also does most of it's business in shoes rather than apparel, kind of like Kanye with his Adidas products, but unlike Yeezy, Puma actually mass produces Rih's clothes. Rihanna seems to be targeting affluent hipsters with her line. Fenty's price points are pretty high. 3,4,$500 jackets. Beyonce is going for a more mass market crowd with Ivy Park, sort of like an edgier Lululemon/ Under Armour. Rihanna's line seems to be more of a Hood by Air, Public School, Rick Owens but athletic thing.
